Client Overview:
Dr. Danie J. Buhuro leads Sankofa CPE’s work supporting clergy mental wellness. Her 2026 Clergy Mental Wellness Conference brought people together for conversations about wellness, ministry, and care.

Project Background:
The conference campaign needed to give potential attendees a meaningful introduction to the conversations they could expect at the event.

Kara intentionally created Pouring From a Full Cup as part of the larger marketing campaign. The series gave Dr. Danie a way to engage prospective attendees through conversations about wellness and ministry before the conference.

Kara Solutions’ Role:
Kara developed and produced the series from concept through publication. Our work included:

• Series Concept and Campaign Strategy: Creating the show as a way to engage potential conference attendees.

• Branding and Visual Design: Developing the series’ look and feel within Dr. Danie’s brand.

• Episode Planning and Scripts: Providing scripts for the full episode.

• Guest Coordination: Managing guests as part of the production process.

• Technical Setup and Recording: Handling the technology and recording.

• Audio and Video Editing: Preparing the recorded content for release.

• Distribution Setup: Creating the accounts needed for distribution, with YouTube serving as the show’s primary home.

Process and Execution:
Kara developed the series around the conference’s purpose, connecting its conversations to the broader campaign message. We created the visual presentation, prepared episode scripts, coordinated guests, and managed the technical production.

That support allowed Dr. Danie to focus on hosting and connecting with her guests. Kara handled recording and editing so the conversations could be shared as a branded video series.

Outcome and Impact:
Pouring From a Full Cup became a published series supporting the conference campaign, including an episode featuring Dr. Irie Lynne Session.

The broader campaign, which also included branding, social media management, promotional materials, and PR outreach, helped the 2026 conference reach 125 registrations. The series was one component of that coordinated effort.

Watch the Series:
Watch Pouring From a Full Cup with Dr. Danie

Conclusion:
This project shows how a video series can serve a larger campaign. Kara connected the show’s concept, branding, and production to the conference’s goal of engaging potential attendees and encouraging registration.

Planning a conference or campaign? Let’s talk about the content that can support it.